The five analysis have been structured in the same way: each one features a page of presentation of the research and its results and a specific page of full method and analysis where the processes of data collection and visualization are explained in a detailed and technical way. In the menu, a grid differentiates the five sections representing the individual research questions. The site is designed to be navigated freely: the different analyses are on the same level and don’t necessarily follow a sequential order but can be consulted separately from each others since they have been designed as separate pages.

The final aim is to allow any user to reach an in-depth knowledge of AR Instagram filters and a more conscious use of it. Moreover, the project was also created with the desire to provide new tools and methodologies useful for the analysis and data collection of AR filters. Since they are a new phenomenon, there are still no defined methodologies, consequently through the pages of method and analysis the user can investigate all the processes applied to discover new ways of exploring and studying Instagram AR filters.

The AR Instagram filters analysis was realised as the final output of a master degree thesis in communication design at Politecnico di Milano.

Creator of the project: Teresa Cremonesi Thesis supervisor: Gabriele Colombo Webiste developement: Federico Pozzi and Andrea Elena Febres Medina